Toys Essay Examples

Ethnographic Report

            In order to make an ethnographic report, I visited a shop of Toys “R” Us in my native city in California. It was located in a big new shopping center in the main street of the city. It was not a very big toy shop, but there was quite a good variety of different… View Article

As I Get Older, My Toys Cost More

As I mature, pursue my education, expand my interests, and become more involved in the working world, I am introduced to more technology and different types of people.  As my education is increased, the need and desire for technology to accompany this education increases as well, i.e., computers, lap tops, DVD burners, etc.  With these… View Article

Toys R Us Marketing Strategies: Success & Failure

Introduction – There are many factors at play with regards to the rise of the toy company Toys R Us in global renown. One of the crucial factors at play here is the role of marketing and how the company’s marketing contributed immensely during the periods of great success and humbling defeat for the company…. View Article

Otis Toy Trains Explores the Supply Chain

JLPTC proposed that they wanted to work closely with the designers of the Otis Toy Trains and also wanted to take over most of the production of the past series. Although JLPTC offered 40-60 percent lower landed price, Otis also should consider the advantages and disadvantages. JLPTC will require a large amount of profit sharing… View Article

Playmobil Toys—the Secret to the Years of Toy Craze

A little over a century ago, you wouldn’t believe that Playmobil, one of the most loved toy companies, started out as a lock and fitting company originally called Metallwarenfabrik. It was founded by Andreas Brandstatter, a locksmith in Zindorf, Germany. It had a few years of great track record and was not only manufacturing locks,… View Article

Toys and Games

The Toys and Games industry is one of the most adaptable and creative enterprise businesses that outlined a wide scope of products for younger children as well as slightly older children. An increasing market of children toys and games have grown over the last several years to producing intriguing products that satisfies parents both on… View Article

Lego Case Study Report

The Lego Group was founded in 1932 by Ole Kirk Christiansen. For years of development, Lego has achieved the transition from a carpenter’s workshop to a global enterprise. Its Lego brick has been named the ‘toys of the century’ twice and greatly contributes to the company’s stable growth. Nevertheless, Lego struggled mightily in the early… View Article

Mattel and Toy Safty

In 2007, the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30,000 people employed in over… View Article