Samsung Essay Examples

Samsung Case Analysis

1. HISTORY Samsung Electronics is a South Korean multinational electronics and information technology company. It is the chief subsidiary of the Samsung Group that was established in 1969, and its headquarters is located in Samsung Town, Seoul. Samsung Electronics is one of the largest electronics producers in Asia, and its product line includes semiconductors, televisions,… View Article

Samsung Going Global

Almost one in five televisions shipped during the third quarter of 2009 had a Samsung label on it. That’s according to DisplaySearch, a market research company that tracks sales of TVs. As The Wall Street Journal noted on Wednesday, Samsung’s 17. 2 percent–and growing–share of the worldwide TV market is a big deal. No company… View Article


A digital leader. A responsible global citizen. A multi-faceted family of companies. An ethical business. Samsung is all of these and more. At Samsung Group and Samsung Electronics, we uphold a belief in shared responsibility – to our people, our planet and our society. Across the company, we hold ourselves to the highest standards so… View Article

Samsung Swot Analysis

Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2011 revenues), Samsung Heavy… View Article

Samsung Strategic Management

Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments. Introduction Pioneering the Digital Edge… View Article

Samsung Analysis

1/Identify the ressources and competencies of an organization with which you are familiar using Exhibits 1 and 2 (WA). I decided to undertake an analysis of the Samsung company because I spend a full year in South-Korea, from july 2011 until august 2012. Hence, Samsung is an extremely important conglomerate in this country, working there… View Article

Growth Strategy Analysis Of Samsung

INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is “TriStar” or “three stars”. As stated in its new… View Article

Organizational Structure and Design

1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities are located at Noida in Uttar Pradesh and… View Article

Samsung Marketing Plan

I. Executive Summary “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” ( At Samsung we like to think of the entire world as not only our customers but as our family. We aspire to treat each… View Article

Samsung Mobile

Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your wives and kids” Lee Keun-Hee, CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products. Introduction : Why did I choose this subject ?… View Article

Twos Matrix

Strength-S 1. Samsung enjoys the widest range of product portfolio which includes Mobile phone, TV/Audio/video, camera, home appliances, pc and other accessories. 2. Samsung has dominated the market in south korea in almost all its product line. 3. Samsung has large investments on research and development. 4. Samsung operate using digital technology and product diversification… View Article

SAMSUNG: From Gallop to Run

(1) Outline The all case study is talking about how did the Samsung Electronics revamped to the largest consumer electronics company in the world from being a copycat before. In 1993, the CEO Mr. Lee released what he called “New Management”, a top-to-bottom strategy for the company. So Samsung hired a new crop of fresh,… View Article

Product Management and Samsung

From Gallop to Run – Samsung started in 1939 in South Korea. – In 1960 they started producing calculators and black and white tv’s by copying other brand technology. – In 1993 Samsung unveiled a ‘new management.’ – Their goal was to dethrone Sony as the biggest electronics consumers brand. – Samsung wanted all it’s… View Article

The Samsung Electronics Group Principles

INTRODUCTION The Samsung Electronics Group is part of the South Korea’s Samsung Group, largest conglomerate corporation founded in 1938. Samsung Group also owns the world’s second largest shipbuilder, a major global construction, and the largest life insurance company in Korea and it’s headquarter was located at Samsung Town, Seoul, South Korea. Under the direction of… View Article

Samsung Case

1. How was Samsung able to go from copycat brand to product leader? In 1993, Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung… View Article