Richard Branson Essay Topics

Recent Organisational Changes in the Virgin Group

These assignments discuss the organisational changes that the Virgin Group has been during the last few years, and how they are adapting to the changes in the operating environment. This will be in the context of the employees’ perception of the changes, and how the Virgin Group can lower their resistance to change. This is… View Article

Sir Richard Branson and Bill Gates

1. Executive summary This report contains the characteristics and comparison between the leadership qualities of Bill Gates and Richard Branson. Here it is discussed how Bill Gates carryout to be a successful business entrepreneur being a democratic leader with a high innovative vision. Furthermore, Richard Branson as a fun full leader who succeeded with no… View Article

Sir Richard Branson and Haruka Nishimatsu

Sir Richard Branson, Chairman and CEO of Virgin Atlantic, and Mr Haruka Nishimatsu are two contrasting leaders that have adopted leadership styles that suit the vastly different Japanese and British cultures. Comparison of the Leadership styles of Haruka Nishimatsu, JAL CEO and Richard Branson, chairman of Virgin Atlantic,. On a typical day, Haruka Nishimatsu wakes… View Article

Richard Branson Leadership

Introduction I have chosen to write the profile of a Business leader who I admire on Richard Branson. Branson is a English business magnate, best known as the founder and chairman of Virgin Group of more than 400 companies. According to Wagner and Hollenback (2009), leadership is ‘the use of non-coercive and symbolic influence to… View Article

SWOT Analysis for Virgin Atlantic

The idea for the airline stemmed from the creator of the Virgin brand, Richard Branson. In 1977, seventeen- year-old Branson started an advisory service that flourished into Virgin mail order record company within three years. After establishing Virgin Records as one of the world’s top six record companies by the early 1980s, Branson launched his… View Article

Strategic Management – Virgin Case Study

1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly, the Virgin brand is valuable in the form of brand equity, where ‘Virgin’ is one of the most recognised brand names in the UK, and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research, the Virgin brand was recognised… View Article

Virgin Atlantic Airways

1 Executive summary “Virgin” is currently the third most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin’s best known… View Article

Virgin Airline – the House That Branson Build

1)INTRODUCTION This article is a group assignment submitted in part fulfillment of the requirements for GM512 Business Policy and Strategic Management, which is a core module contained in the curriculum of the UCSI Master in Business Administration program. The article attempts to evaluate Case 3: The House that Branson Built: Virgin’s entry into the new millennium,… View Article

Quality Management Virgin Atlantic

Company overview: Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at both London’s Gatwick and Heathrow airports, it operates long haul services to thirty destinations worldwide as far apart as Las Vegas and Shanghai. Virgin Atlantic has enjoyed huge popularity, winning… View Article