Products Essay Examples

E – Marketing of the Music Products

The success of music marketing traditionally has been determined by the power of the musicians artists and the consumers. However there had been a quantum change in the power recently thanks to the increased use of information and communication technology. The music industry had long held the power to control the development of the marketing,… View Article

Ethical Selling

In this contemporary period, most consumers base their confidence concerning products and services on their popularity. Famous brands which are used by known and prominent celebrities and personalities are often patronized and trusted by the majority of the consumers (Bannister & Bonnice, 1986). Yet the quality of these brands is not really known to the… View Article

Crisps and Snacks

Walker Crisps control the largest part of the crisps market in the United Kingdom, but lost significant market share three years ago when consumers began turning to other forms of snack. Furthermore, as the populace is made increasingly aware of the poor nutrition of some snack foods, the high salt content, and high fat content,… View Article

Organic project

Given the current condition of organic products in the United Arab Emirates, increasing the level of promotion for organic products will increase the awareness of the product. The paper shall look at a definition of organic products, identify some of its users and develop a questionnaire for tackling the issue of promoting awareness in the… View Article

Product Life Cycle

“Products, like humans, no matter how successful, are mortals” (adopted from Batory, 2008). This interesting quote shows the fact that a product does have a lifespan in the marketplace. That’s why managers and marketers should understand the life cycle concept in order to effectively manage their products in each different stage. This essay aims at… View Article

Story of Stuff

The “The Story of Stuff” opened my eyes letting me realize that the stuff we use in our everyday life, even how small it is shall not be taken for granted. The normal process that I know about how a product is made and sold was really just based on “textbook information”, it did not… View Article

Products & United States

The product selected for this particular study is Crest whitening toothpaste. Crest has been one of Proctor & Gamble’s major global products since it was launched in the United States in 1955. Since then the product has changed in a few ways, namely in the active content of the product, and how it is marketed…. View Article

Consumer Attitudes Towards Counterfeit Products

Counterfeit products and materials are knock-off, bootleg, pirated or other illegally produced materials that are produced and sold in violation of the Intellectual Property Rights (IPRs) of others or in a manner that fraudulently represent their quality or origin (Porteus, 2002). Despite the various anti-counterfeit efforts of multinationals and international trade organizations, counterfeiting continue to… View Article