Marketing strategy Essay Topics

Marketing Plan Power Point Presentation

The purchase of the new hotel brings many opportunities as well as challenges. As the Human resources department, we have to done thorough research to find ways to accomplish all concerns presented by the executive team. We have found ways to address financial concerns, marketing, and operation concerns. We have also included concerns found by… View Article

Cottle Taylor: Expanding the Oral Care Group in India

In 2009, the director of the oral-care marketing for the India division of Cottle- Taylor, Brinda Patel, thought of the brilliant idea to expand the oral care system in India. At this time 50% of the Indian population was very uninterested in curing their dental problems and did not see the need to obtain dental… View Article

Tesla Business evaluation

Tesla Motors, Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort, performance or luxury. Apart from the core function of designing and producing electric cars, Tesla also provides advance electric vehicle… View Article

Social Media’s Effect on Organizational Behavior

Social Media is a tool that has emerged in the last 10 years as a new way for companies to expand marketing techniques and alter organizational behavior. By positively affecting the behavior and attitudes of employees, the structure of the organization can be strengthened if social media is properly implemented. Social media outlets provide instant… View Article

Consumer Traits and Behaviors

Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a… View Article