Luxury good Essay Topics

The Relationships Among Materialism, Luxury Consumption and Social Value

But with the formation of emerging market, extension of luxury product market and the changes of consumer behaviors, luxury goods industry take a important role in global economics. Literature suggested an individual’s level of materialism influences the attributes they seek and consequently their consumption behaviors. This study decomposes the luxury consumption of status consumption and… View Article

Standing Tall: Japan’s Resilient Luxury Market

In the immediate aftermath of the tsunami, earthquake and nuclear disaster that hit Japan last year, killing 19,000 people and battering the nation’s already shaky confidence, it was hardly surprising that people didn’t feel like shopping. At the time, the conventional wisdom was that such restraint was likely to last. People would still have to… View Article

Shanghai Tang: the First Global Chinese Luxury Brand

1. What is a luxury brand and how is it different than a mass market brand? How does one build a luxury brand? 2. What might have accounted for Shanghai Tang’s unsatisfactory early results in building a global luxury brand? What could they or should they have done differently? 3. What strategies did they use… View Article

Make It Mine – Customization as the Future of Luxury

1 “The things at Prada today are not well made, the fabrics are not as good, everything was much better in my time” Miuccia Prada I. Purpose of Research The changing landscape of the luxury industry challenges brands to find a new approach to reach out to their core costumers. Brands like Louis Vuitton, Gucci… View Article

Deluxe: How Luxury Lost Its Luster

Deluxe: How luxury lost its luster, by Dana Thomas, brings a hard hitting, raw look at the world of luxury and the mass demand of luxury that has occurred. The book was published by the Penguin Group in 2007. Luxury is defined by Thomas as truly special, and was only available to the aristocratic world… View Article

Sustainable Brand luxury

Introduction What is striking is the similarity between the two. I can say that sustainability and luxury are similar to bedfellows. Sadly, this would be somewhat naive. Luxury is constantly on move as said by many economists (Kapferer 2008, p. 96). Sustainable fashion with its luxury indicates living harmoniously with mother earth; it is employing… View Article

Luxury brands growth in India

Lack of quality luxury space, environment and dearth of high street or super premium malls is a prime reason for restricted presence of luxury brands in India, thus there is a dire need for modernized and dedicated luxury retail areas in protected vicinities such as airports, according to a recent ASSOCHAM-KPMG joint study. “Setting up… View Article

Luxury Brands in India

A luxury brand is a brand for which most of products offered are luxury goods. Luxury goods in general refer to products or services which are not fundamental and can be described as affluence. The three words which compliment luxury brands are high price, high quality and prestige. These brands create and set the seasonal… View Article

Luxury Market in China

China is positioned to become the world’s largest luxury market in five years and a study by Datamonitor reported China’s luxury goods market was worth $9. 4billion by the end of 2009, which accounted for 27. 5% of the world’s luxury goods market. [1] They also predict that by 2015, China’s market will be valued… View Article

Are Luxuries a Modern Day Sin?

Luxury, the word itself gives you a warm feeling of anticipation; it is certainly not a word to make you grimace. If asked to name the ultimate luxury you would find it impossible, because there are so many different answers. You could suggest your personal favorite only to discover that millions of others had not… View Article

Indian Luxury Consumer

The Indian Luxury Consumer: Rapidly maturing and looking for more Any study of the luxury market needs to conclusively address core questions around the luxury customer – Who, What and Where. To fully understand answers to these questions, we interviewed existing and prospective customers across various locations, income and age groups. We also interviewed industry… View Article

Luxury Store Audit

Monaco is a small country, but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos, luxury restaurants and off course to do a shopping in a most known, luxury brands. In… View Article

Luxury Store Audit

Monaco is a small country, but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos, luxury restaurants and off course to do a shopping in a most known, luxury brands. In… View Article

Luxury Good and Gucci

Gucci‘s overall strategy was to vertically integrate to strengthen its overall brand image. After vertically integrating they acquired other luxury retailers to continue to grow horizontally and to increase economies of scope. The economics of the luxury goods industry changed forcing Gucci to modify its strategy. Consumers demand shifted from classic style buyers to style… View Article

At Kearney Luxury Report

October 2010 Confederation of Indian Industry The Mantosh Sondhi Centre 23, Institutional Area Lodi Road New Delhi – 110003 India Tel: + 91 11 24629994-7 Fax: + 91 11 24626149 Contact: Amita Sarkar, Senior Director (amita. [email protected] in) Jaya Gupta, Deputy Director (jaya. [email protected] in) A. T. Kearney Limited 1st Floor, Future Capital House Peninsula… View Article