Gucci Essay Examples

Why Chinese Prefer Purchasing Luxury Goods

1. Working title Why Chinese prefer purchasing luxury goods, especially dresses, as compared to British people and what is the role of Chinese’s love for luxury in promoting the development of luxury goods industry? 2. Introduction The term “Luxury” is not easy to describe as it is the continuously growing, changing and prejudiced contemplation. The… View Article

Attitude of Young People of India Towards Luxury Brands

Introduction: A couple of generations ago, a typical purchase decision for the average Indian would be choosing between, say, clothes and electronic goods whenever they had a little cash to spare. Today, the customers’ dilemma involves making up their mind between Prada and Gucci, Merc and Lamborghini. Marie Antoinette would say, “If they can’t have… View Article

Luxury goods in China

Life is getting harder for purveyors of luxury in China, but the growth prospects are still fabulous Jun 8th 2013 | SHANGHAI |From the print edition “IT WAS AN AMAZING GOLDEN AGE,” REFLECTS GUILLAUME BROCHARD OF QEELIN, A CHINESE jeweller. From 2007 to 2011 many luxury-goods firms enjoyed double-digit annual growth in China, which became… View Article

Luxury Market

The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue, but a closer look at the figures suggests otherwise. Luxury retailers, which were growing 9% annually a year before the recession, saw sales drop on average by more than 13 percentage points from 2007 to 2009…. View Article

Gucci Handbags

Gucci handbags are some of the most desired and most attractive handbags available in the market. Synonymous with elegance and quality, the price of Gucci handbags, from the bamboo-handled handbag which catapulted the Gucci brand into international fame in the 1940s (and still used today) to the sleek new collection for 2005, varies from an… View Article

A Case Study: Salvatore Ferragamo, SpA

I. BACKGROUND OF THE STUDY This case describes the history and present dilemma facing Wanda Ferragamo and her six children, all of whom are involved in the family business. The House of Ferragamo, a Florence-based maker of high quality Italian clothing and leather good, was founded by Salvatore Ferragamo. Throughout his 57-year career, he achieved… View Article

Louis Vuitton Moët Hennessy

Louis Vuitton Moët Hennessy (LVMH) is a French multinational luxury goods conglomerate. Its headquarters are located in France, Paris. LVMH was formed after the merger of Louis Vuitton (fashion producer) and Moet Hennessy (cognac manufacturer) in 1987. The company controls around 60 subsidiaries which are often managed independently and each one of them manage a… View Article

Louis Vuitton Analysis

INTRODUCTION This is a report about the brand named Louis Vuitton in terms of brand analysis on the context of Marketing Lectures. We choose Louis Vuitton because it is an interesting brand to analyze since it is strongly established in the market and has been growing despite the economic crises. To do so, we are… View Article

Gucci, Louis Vuitton And Vertu

Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications, excellent product/service quality, but above all these brands have to try to remain fashionable, which is notoriously difficult. Gucci, Louis Vuitton and Vertu are three successful so-called luxury brands, that retail to the high-end market. Both Gucci and Louis Vuitton… View Article

Case Tokyo Jane

Q1: How do Grut & Pfiffer define Tokyo Jane positioning, what does TJ brand stand for? The founders of Tokyo Jane want to offer affordable luxury product to their consumer. Grut and Pfiffer has a very vivid idea of how the brand and the product would look like in the mind of consumers, however they… View Article

Michael Kors International Vision

S.W.O.T analysis Strengths The first strength of MK brand is that it is resilient and adaptable. The manager of MK knows how to rescue and optimize the brand when the quality was not very high, especially at the beginning time when the MK just established. And the management of MK has been able to increase… View Article

Income elasticity of demand

Luxury product sales boost in the emerging marketing like China, which has extraordinary growth and strong potential consumers for the development of luxury goods in the China market. With gradually lower and lower increase of revenue in the European countries, Louis Vuitton (abridged as LV in the following sections) commits itself to set up more… View Article

Competitive Analysis Coach Inc

In 1941, Coach was first established as a small family run premium leather goods manufacturing business, which was seen as a premium brand with superior leather goods. In 1980, Coach opened its retail store and in 1985 Coach was sold to Sara Lee. Coach then began to experience paid expansion and growth including accessories, luggage,… View Article

Louis Vuitton in Japan Case Study

Introduction to Louis Vuitton Louis Vuitton, one of the oldest fashion houses in the world was established in France in the year 1854. It became famous for its impeccably handcrafted leather bags and trunks which were handcrafted to perfection. The brand opened its first overseas store in London in 1885 and has not looked back… View Article

Critical analysis of affected of economic crisis on the luxury brand market

I- Introduction Luxury Market has been important parts of the global retail market as well an important part of the global economy. Bain & Company (2011) estimate the value of traditional luxury market including fashion, jewellery and Dinnerware line represents approximately € 150 billion to € 200 billion in 2010 which is an dramatic increase… View Article