There is an old saying, “You are what you eat” and in fashion this consists also as, “You are what you wear.” Clothing is often an expression of spirit and character, so there is nothing wrong with finding a look that suits you. Everyone is an individual and your clothes can help you to express your innermost thoughts, your kindliness and your good feelings toward yourself. Fashion can mean many different things to different people but above all fashion is a leeway to ones character.
According to Tiwa Savage (2011) in the article, “Fashion is an extension to ones character,” she states, “To me whatever you put on reflects your mood, and if I am feeling glamorous I wear something that is glamorous, when I am feeling more relaxed I put on things that make me feel relaxed; so basically fashion is an expression of your person (p.1).” Your personal mark is the one that really counts and can make a difference by connecting two strongly related worlds that apparently seem totally incompatibles: our inner world and our exterior image. Every texture, color and other artificial shape becomes a way of emphasizing different personality aspects.
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In a world of stereotypes where people sometimes tend to take fashion as an induced way of expression, personal style plays a major role. These people are the types who are into the classic style. They are certainly someone who is a conservative person who loves stability and perfection. Fitting in is an essential thing and the way people see them is crucial. Self-control is one of their main characteristics. When it comes to trends, they do not follow others in the new fashion look. Classic, comfortable style is for them and they prefer to wear darker, plain colors rather than patterns or prints. Their wardrobe is elegant, refines with simple and clean tailoring. Stated by Calefato (2004): Versace loved to use black in fashion creations.
His little black dress is perhaps one of his most memorable garments. This garment provocatively inverts the bourgeois role of the classic little black dress as a sign of perennial bon ton that every lesson on style advises woman to keep in her wardrobe. (p.111) They keep their outfit simple, timeless and business like. They usually prefer suits with pants or skirt, and they try to avoid too severe clothes.
They tend to match rather then be loud with faddish trends. They need to be careful as they might transmit a dull image that lacks imagination. In order to avoid this thing and give a fresh feel to their look, they can wear colorful scarves, brooches or interesting textures. An example of someone who would be considered a classic fashion personality would be Jennifer Aniston. She wears well fitting clothes in straightforward shapes with clean lines that are always neatly turned out. Classic fashion people are conservatively than other fashionistas.
Another fashion personality would be the romantic character. For this look it is more feminine and you have adoration for everything pretty. According to Damhorst (1986), “Cool colors are perceived as more feminine” (p.90). Romantic characters prefer feminine details on clothing and soft, flowing fabrics. Ruffles, lace and velvet attract them. They are ones who view the past as a more romantic time and can picture themselves as the heroine in a historical romance. The Victorian Era appeals to them as part of a romantic past when women always wore long skirts, hats, and gloves.
A Romantic character is likely to be a collector of beautiful objects perhaps antique hatpins or china with floral motifs. When walking into their closet one would see dresses and skirts that fall below the knee sometimes even far below the knee. They like to wear soft colors and often choose fabrics like chiffon and silk that drape graciously on their body. Furthermore, they may wear dark colors such as burgundy red or black but wear them sparingly to convey an alluring appeal. Their sweaters also seem to be long and may fall below the hip.
They have more sweaters than jackets and may not own a suit. They prefer soft pastel colors and floral prints. They also like pants that are soft and drapey, rather than crisp and tailored. Most of their jewelry may be antique or vintage, but if it isn’t, it still reflects a vintage fashion sensibility. They are more likely than other fashion personality types to wear hats or gloves as fashion accessories. A celebrity example of this personality would be Marilyn Monroe. She had timeless beauty and style.
The last look is the trendy follower style. These people prefer to wear the most up-to-date fashion available. They usually get caught looking in magazines to see what fashion is out before it hits the stores. The present and what is in “now” is important to trendy followers. Celebrity fashion, fashion magazines, and fashion designers influence their type of style. When walking into a trendy followers closet one would see clothing and accessories that are fashionable and available in stores now. They wear the most popular colors, prints, and styles in both clothing and accessories. Shoes, handbags, and jewelry all play a huge part in their wardrobe.
Their jewelry drawers are filled with large hoop earrings or anything that looks edgy but cool. Also, the jewelry they wear are gold chains, often with lots of sparkly faux diamonds or studded accessories. Kim Kardashian and her sisters Kourtney and Khloe are perfect examples of glamorous and girly-on trend fashionistas. They love mixing bold colors, like for example hot pink with electric blue. Creating a fun, edgy and innovative fashion statement is a part of their style.
Although they appreciate a good sale, they don’t look for value in their wardrobe and investment dressing is not their thing. Trendy followers spend more money on fashion than the other two types of characters. They love designer “it” bags and statement shoes, and buy them whenever they can. They are so informed with fashion that they know the do’s and don’ts. Their trendy style goes to work perfectly in fashion retailing and the entertainment industry. According to Barthes (1989) he states, “Clothes are an art, a set of constraints which permit either persuasion or, subsequently, expressiveness” (p.84).
Establishing a fashion personality means developing a sense of style, which reflects a woman’s personality, lifestyle, dreams and passions. Finding her own fashion personality can take a woman on a journey of discovery but once she finds it she can understand the style, which truly defines her, and play to it. Every season trends change. However, the beauty of the fashion world stands in our capacity of using common sense in order to choose everything with good taste. All latest trends give us the opportunity and freedom to choose. These trends are not made for everyone as every personality has the ability of adapting the already existing trends to their own style.
Therefore, whenever choosing something trendy we must think first what’s the main purpose of the item and how can we get the result we are looking for without losing our personality. Every person is different and therefore has there own fashion personality. They can range anywhere from the classic look, to the romantic look, to the trendsetter. All of these different looks describe the individual and their clothes can really say a lot about them. As Watson would say, “There’s nothing interesting about looking perfect- you lose the point. You want what you’re wearing to say something about you, about who you are (p.1).”