Customer Essay Topics

Retaining Customers

BT is one of the largest communications companies in the world. One of the services they offer is residential or personal communications solutions. Even though they now have competition from other companies offering consumers substitutes for their service, they still hold the largest market share of providing residential customers with telephone lines. For BT to… View Article

Role and responsibilites of a Sales Assistance

My chosen vocational area is a Sales Assistant. A sales assistant can work in many different areas e.g. selling cars, in a clothing shop, in a supermarket. The main duty of a sales assistant is dealing with customers and putting the customer first at all times and to identify customer needs promptly and accurately. To… View Article

Customer Service in Leisure and Recreation

The Importance of Customer Service Increased sales are one of the key ways to tell how well the company is doing. Excellent customer service means customers will buy more and recommend more products and services other people, which will add to the increase in sales. While sales are very important to leisure and recreation organisations,… View Article

What is meant by the term Customer Service?

Customer service means providing customers with what they want. Without good customer service, customers will not return. To provide excellent customer service you should do the following * Put yourself into the place of the customer (think how you would like to be treated) * Customers needs should be put first * Come up with… View Article

Customers expect

Customers expect their problems and enquiries to be dealt with rapidly. Most customers get frustrated if their problems or enquires aren’t dealt with quickly. It is ideal for a business to set targets in dealing with customer problems in the least amount of time as possible, so that customers are satisfied with the service provided. When… View Article

Customers bank

For Businesses to survive they need to rely on customers buying their goods or services sales can also come from other businesses or members of the public. 1) Goods are what are sold to the customer . For example businesses like wholesalers and retailers sell goods. Goods are tangible things, they are used up. Goods… View Article

Improving Customer Service at Disneyland Paris

It is fundamental to the success of Disneyland Paris that they are able to generate a high quality level of customer service, and once this is reached they must make sure they are able to maintain and continuously monitor this high quality level. This is significant to the success of Disneyland, as if they didn’t… View Article

Customer Service at Richer Sounds

Richer Sounds believe that the most important measure of the success would be to give all their customers a great service and satisfaction. This is even important than making the profit margins high and gaining a lot of profit this is because Any organisation can increase their profits by increasing prices of goods, buying cheaper… View Article

The importance of customer loyalty

eBay is the world’s largest personal online trading community and their main web site can be found at www. ebay. com or the UK one can be accessed at www. ebay. co. uk. There are many people in the world that can categorically say that eBay has changed their life. “That’s the kind of customer… View Article

Integrating Culture and Diversity in Decision Making

1. Provide a brief (1 paragraph) description of the organization you chose to research. Zappos was founded in 1999 during the dotcom boom by Nick Swinmurn [ (Twitchell, 2009) ] on a quest to buy a pair of sneakers at a local mall. It has grown in to a 1.2 billion dollar subsidiary of Amazon.com… View Article

Gambling casino

Companies in the gambling industry include those that offer gambling or gaming activities. These may be casinos, casino resorts and hotels, betting and lottery companies. Though legally restricted by many governments all over the world, gambling industries are a major source of revenue to the government. The gambling industry has also helped in eradicating unemployment… View Article

Pizza Hut Study

1. What are the implications of Pizza Hut’s big price cuts for its brand image? As stated Pizza Hut’s brand image is neither fast food nor full-service. It delivers average quality products for average prices. Previously, it was marketed as a “more for the same” value proposition (Kotler & Armstrong, 2012). Yet, it has done… View Article

Rollerblade: A Growing Market

Rollerblade is nearing to a 10% increase in United States’ sales last 2005. The Marketing Manager for Rollerblade USA, Nick Skally, said that it was a good year of sales for their company.  Jeremy Stonier, the company president, said that one of the reasons for the increase in their sales is Rollerblade’s growing share in… View Article

Matt Moreau’s Dilemma

Introduction Chuck Mackness, the president of Bantings department stores recently appointed Matt Moreau as head of customer services due to customer complaints at the other department stores. To help Matt in the staffing of his newly created department, Steven Judson, corporate personnel manager, refers Sally Armitage, an ideal candidate who holds many years of management… View Article

Retail Strategic Planning

Organized retailing in home and building sector was expected to face stiff challenge from the existing small, independent, and powerful local retailers. Many international retailers like Home Depot, IKEA and Lowe were also eyeing the Indian market which was untapped by organized retailers. They provided all the product categories and services that were required to… View Article