Consultative Essay Topics

Raleigh And Rosse

1) What is the cause of the problems described in the case? How serious are these problems? The problem is a law suit that is being filed by the sales associates against Raleigh and Rosse. The sales associates are unimpressed by the amount of hours they are forced to work and that many of these… View Article

Competitive Analyze Amazon vs. Barnes and Noble

The vision is still to offer “Earth’s biggest selection and to be Earth’s most customer-centric company. Consider how these core marketing messages summarising the Amazon online value proposition are communicated both on-site and through offline communications. Of course, achieving customer loyalty and repeat purchases has been key to Amazon’s success. Many dot-coms failed because they… View Article

Distribution strategies of Toyota

?The company’s distribution strategy covers choice of firm distribution and transport, number and location of warehouse and weather the company carries out activities itself or buys (outsources) them. Toyota’s automotive sales distribution network is the largest in Japan. As of March 31, 2009, this network consisted of 290 dealers employing approximately 40,000 sales personnel and… View Article

How functional areas link

In this assignment I will be discussing how functional areas link with each other within Tesco. The functional areas in any business can’t work alone; they must interact with other departments and have good communications within them. Most functional areas in Tesco deal with external people or organisations, these are called external links. For example,… View Article

Customer value proposition

Customer value proposition” has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition—or what makes one persuasive. Moreover, we find that most value propositions make claims of savings and benefits to the… View Article

Tiger Airways- Singapore

Our marketing team ran a market investigation in Guangzhou, China. The aim of this research is to understand who are the core users, what are their flight experience and which values define them. The answers will lead us to comprehend their purchasing behaviour, hence allow us to plan a strategy for our company’s expansion. We… View Article

Atletico Cicero Incorporated_case study

What are the accounting issue(s) and the relevant components of the authoritative literature? The case focuses on a sales agreement with multiple deliverables. The critical issue is determining whether there are separate units of accounting in the sales agreement. In other words, should the multiple deliverables be accounted for as one unit of accounting or… View Article

Hewlett-Packard: the Flight of the Kittyhawk Case Analysis

Kittyhawk is 1.3-inch hard-drive disk that HP trying to put up to the new market. HP tries to target a new market and earning profitable revenue from it. Even though the idea of this project is clever but the project failed in the end. The start of the Kittyhawk actually goes well. It has the… View Article

McDonald’s “Seniors” Retaurant

  Lisa Aham is manager of a McDonald’s restaurant in a city with many “seniors.” She has noticed that some senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until about 3 PM. Many of these older customers were attracted initially by a monthly breakfast special… View Article