Based on the sources gained, Accenture is practicing a competitive strategy which is differentiation strategy. Differentiation strategy is to offer products or services that are unique and superior value compared to the competitors but to target wide market. Accenture is a company that provides global consulting management services, technology services and outsourcing services to 257000 clients in more than 120 countries.
Accenture is expertise in consulting management strategies to all types of Business Company. They always try to improve their performance to advance their clients. They operating and formulate new strategies to meet client’s business goals. Accenture helps their clients around the world enter new markets, increasing revenue in existing markets, improve their operational performance and deliver their products and services more effectively and efficiently by providing their services.
Besides that, Accenture tries to enhance in outsourcing business recently because Accenture says that it is a wider market for the business going forward. This will make Accenture not only focus on one part of business, but going to service wider market of clients. Because of Accenture provides many types of services, we can indicate that Accenture aims to provide services to a wide market. Why we say that Accenture is providing unique and superior services to their clients?
It is because Accenture works with their clients to understand the inside working procedure of the company, analyse their company, assess the business operating performance, define the business case, design the operating model strategy and explain to the clients to help them to achieve the goals. It has shown that Accenture designs the management strategies to the company based on different companies and finds the best way to help them improve their performance. For example, Accenture introduce an approach, called Value-Driven Business Process Management (BPM).
It is a process that helps companies to realise their mistake immediately, correct the process of work and measure the result easily. It is an Accenture’s unique combination of skills, approaches, assets and tools to result the value quickly, gives a measurable result and tries to bring out a longer life BPM solution than other companies’ while they only provide assistance with specific elements of BPM. That is why Accenture can easily differentiate with other competitors, trusted by clients all around the world and have a good public praise.