Business & Economy Essay Topics

Introduction to Marketing

You have been employed as a marketing intern with one of the UK’s largest marketing agencies and have been set various assignments to complete during your one-year internship. You will be required to demonstrate your research skills on various projects related to marketing, research and planning, marketing mix and online marketing. Task 1 P1 Describe… View Article

McKinsey’s 7 S framework

Questions related to analysis of a company’s position to achieve its long term goal have always been one of the most discussed topics in management. Different scholars have tried to answer the problem in different ways. Some focus on external factors, others on external factors, while others combine both. One of the most important concepts… View Article

Josef Ackermann

Using Darling and Leffel’s (2010) framework, this essay will evaluate on how Josef Ackermann demonstrated his leadership style as a Swiss banker, the former Chief Executive Officer (CEO) of Deutsche Bank and Chairman of Zurich Insurance. As defined by Peter Northouse (2001), leadership is a process, in which an individual influences a group to achieve… View Article

Bosch Total Quality Management

First of all, we are very grateful to the Almighty God – for bearing us the knowledge and wisdom that has been used throughout the project. May the product of our efforts justify the gift that the Almighty God has bestowed upon them. We are sincerely expressed our gratitude to all Bosch Philippines departments’ managers… View Article

Red bull

Motivated by mainstream drinks from the Far East, Dietrich Mateschitz created Red Bull in the mid 1980’s. He produced the recipe of Red Bull Energy Drink and established the distinctive marketing idea of Red Bull. Red Bull Energy Drink was sold for the first time on 1st April 1987, in its home market Austria. This… View Article

New Heritage Doll

This paper summarizes recent studies in behavioral finance—particularly regarding market anomalies and investor behavior—that are not reconciled with the traditional finance paradigms. This paper differs from previous survey literature in several aspects. We introduce more recent papers in the field, more literature on behavioral corporate finance, and provide statistics on the recent trends that are… View Article

Tension in the 1920’s

There were a multitude of changes occurring in post-bellum United States. The next decade, starting in 1920, was one of improvement and growth. New technology was springing up and life was profitable during the post war economy boom. However not everyone could be pleased with this shift into modern practices. The 1920s was a period of… View Article

Local Exchange

When you send an email from New York to Japan, that email,is sent from your home to the local exchange point over the access network. Once it is in the local exchange it is then sent to aggregating points in different cities and counties over the regional network. Then it is aggregated and transported over… View Article

The Customer is Always Right

When I first read the statement ‘the customer is always right’, my first thought was yes it is true. This reaction was based on experiences in the restaurant business where if the customer was not satisfied with his or her meal, they can request a new one, no questions asked. I feel in this day… View Article

Alliance Nissan & Renault

Founded in 1999, the Renault-Nissan Alliance has become the longest-lasting cross-cultural combination among major carmakers. This unique partnership is a pragmatic, flexible business tool that can expand to accommodate new projects and partners worldwide. In the past half-decade, the Alliance has emerged as a buffer to protect partners during regional downturns, and it has accelerated… View Article

Unidentified industries

Looking at the balance sheet of firm A, we can notice several things right away. We can see that a large chunk (54%) of its assets is in cash and marketable securities. From this fact we can deduce that this firm does a majority of their business with consumers and not other businesses. On the… View Article

The influence of Individual Visit Scheme

The Individual Visit Scheme (IVS) began on 28 July 2003. This scheme allows Mainland resident visit Hong Kong or Macau on an individual basis. Before the scheme, China resident must travel to Hong Kong or Macau with a business visa or group tours. In general, as long as people is in the scope of cities,… View Article

Panera Bread Case Study

All companies must have a strategic plan. How well the strategy succeeds is based on the competitive strategy plan. A competitive strategy is defined as the “specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace.” (Peteraf-Gamble-Thompson, 2013). In addition, a competitive strategy helps the company provide… View Article

Social Networking

A social networking site can be defined as an online service that is based around the building and reflecting of social relations among individuals with common interests or social ties. Social networking sites such as Facebook, MySpace and Twitter are all different, yet the one main feature they have is that they enable users to… View Article

Influence contrasting economic environments

Describe the influence of two contrasting economic environments on business activities within a selected organisation. There are two very important economic environments that effect Tesco, economic growth and the recession. An economic growth will be good for Tesco as business will be booming, more goods are being produced and profits are increasing. When this happens… View Article