British Airways Essay Topics

Analysis of the Macro and Micro Environment at British Airways

British Airways is the largest international scheduled airline in the UK. The company was founded in 1919, and has continued to grow and expand since privatisation in 1987, until the global recession hit in 2008. On 23rd January 2009 the UK was officially declared to be in recession following two consecutive quarters in 2008 during… View Article

The British Airways Swipe Card Debacle

On July 18, 2003, British Airways (BA) staff held a 24-hour strike (Palmer, Dunford, & Akin, 2009). This strike was in protest of a newly introduced system that would electronically record when staff started and fished work for the day. For BA management it was a way to “modernize” its systems, while “improving the efficient… View Article

British Airways

BA has been redefining the vision, and making sure it is successfully carried out throughout the organization, and hence led to corporate success. The mission is, of course, wider than being merely an airline with good customer relations and service. British Airways are constantly working towards creating an inclusive culture that understands and respects the… View Article

British Airway’s

A research report with a word limit of 1,500 on British Airway’s (BA) change program that resulted in long-running industrial disputes between its management and crew members in 2009-2011. The contextual information about the BA’s introduction of strategic changes – why BA produced this change, explain market (rising fuel costs etc.) British Airways is the… View Article

Heathrow airport

London Heathrow airport is a major international airport in London. It’s one of the busiest airports in the United Kingdom. The owner is Heathrow airport holdings. Location Many airlines uses London Heathrow airport as their main hub such as BA. They have a large amount of airlines as big as 82 using their airport. With… View Article

PESTEL and Porter’s Five Force Analysis of QANTAS

Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks, this report will assess Qantas’ opportunities and strengths within the aviation industry. In addition to this, the report… View Article

Quality Management Virgin Atlantic

Company overview: Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at both London’s Gatwick and Heathrow airports, it operates long haul services to thirty destinations worldwide as far apart as Las Vegas and Shanghai. Virgin Atlantic has enjoyed huge popularity, winning… View Article