Branding Essay Topics

Quorn Revision

Introduction Branding creates attachments between consumers and brand: the stronger the attachment, the better the branding. Nothing connected with “branding” should surprise anyone any more (Frank, 2001). Whenever the word is spoken, it seems, there instantly follows some scarcely believable anecdote of corporations expanding, metastasising, covering more and more of our world and our culture,… View Article

Event Management

Introduction To fulfill their various roles within destination planning and place promotion, events must be managed as high-quality products with a strong tourism orientation. This is a major challenge, given that most festivals and special events are managed by non-profit organizations in which volunteers dominate. One-time events employ project management techniques to produce an event… View Article

Dove, the Brand to Beat

Dove is a brand under the many products of Unilever. It was in the 1890s when William Hesketh Lever, founder of Lever Bros popularized cleanliness and hygiene with his introduction of the Sunlight Soap in Victorian England. The Sunlight Soap led the advocacy “to make cleanliness commonplace; to lessen work for women; to foster health… View Article

The International Business Strategies of Muji

Muji began as a private Japanese brand in the year 1980.  Producing clothes, household goods, and food that were “low priced for a reason,” Muji ventured forth into the international arena in the year 1991 when it opened its first overseas store in London (Muji Strategic Planning).  Today, Muji boasts sixteen stores in the United… View Article

Paddy Power Case Study

Alina Wheeler defined branding as a disciplined process used to build awareness and extend customer loyalty (…). Branding is about seizing every opportunity (…), a desire to lead, outpace the competition and give employees the best tools to reach customers. Paddy Power has accomplished to adhere to all those principles, all through their accession to… View Article

Pepsico’s Corporate Review Vision and Mission Statement Report

“PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic-creating a better tomorrow than today. Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.” (i)… View Article

Perception Towards Successful Brand

Rev. of “Building Brands Without Mass Media.” Joachimsthaler, Erich, and David A. Aaker. Harvard Business Review 3 March 2009: 4-6. Print. In this article, the authors emphasize that a company must have a clear brand identity with depth and texture so it will not convey confuse messages to customers. Also, they provide some marketing strategies… View Article

Top Shop Analysis

Situational Analysis Top Shop aspires for manageable development as a wide market leader in the fashion industry as well as for dominance in major markets. In both situations, the Top Shop products will have to do critical roles. Top Shop has the capability to establish its dominance in markets normally through acquisition of other powerful… View Article

Branding Strategy

Many companies opt for Multi Brand Strategy in order to generate economies of scale by using the basic advantages of the strategy. But it cannot be denied that Multi Brand Strategy can fail due to poor management and due to adoption of unprofitable business models. Multi Brand Strategy refers to a marketing strategy under which… View Article

Brand management

1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in… View Article

EA Sports’ Keys to Success

Electronic Arts or EA Sports is considered to be one of the leading companies as far as the gaming industry is concerned. With its broad range of company support from among its different establishments across the globe, EA Sports continues with its drive to lead the pack of the companies in both offline and online… View Article

Positioning and Repositioning- Dove

Introduction:         Dove is a company branch of Uniliver Group. It has a marketing department that is composed of a group of women from all over the world who would like to help other women with their personal beauty products needs. In essence, they are a marketing organization that chats with other women online as… View Article

Ethics and brand

Branding is defined in various ways. In the case of engineering, technological and high value products the brand name plays an important role. Customers are ready to pay premium for a brand due to the intrinsic value and trustworthiness attached to it. They trust particular brand that’s the reason they buy it. In business-to-business buying… View Article

Marketing Paper Heineken

Heineken is a Dutch beer brewery company, which was founded in 1863, when Gerard Adriaan Heineken bought a small brewery in Amsterdam called “The Haystack”. In 1900 the company came up with it nowadays famous five-point star. In 1914 the company began expanding, starting with the production of their own bottled beers. By 1914 the… View Article

How To Buy A Brand New Car

Buying a brand new car is one of the most important financial decisions a person can make in his life. Due to all the car models and makes available these days, buying a car is almost like buying candy from a store. There is always something that will fit your whims and fancies. Unfortunately, a… View Article