Brand management Essay Topics

How Did Ducati Become 2nd most profitable Motorcycle maker

2. How did Ducati become the second most profitable motorcycle maker in the world despite its small scale? Platform Approach: Ducati divided the bike into a small number of component and sub-component assemblies. A supplier was responsible for managing and delivering the component. The platform approach minimizes detailed, multi-step assembly processes. Consequently, fewer Ducati man-hours… View Article

Enterprise Rent-a-Car

Enterprise Rent-A-Car 1. Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives? Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied, improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives… View Article

Beer Market Analysis

Brewing industry is a global business, consisting of several leading multinational companies and many small local producers. Regardless of beer consumption been affected by the economic crisis, expected growth at a CAGR globally for years 2009-2014 is 1. 8%, with Africa, Asia-Pacific and Middle East becoming the leaders of beer consumption. Moreover, the industry’s further… View Article

MAC Brand Analysis

1.0 Introduction The cosmetic industry is very competitive industry where product benefits and brand image are keys to success. The purpose of this report is to present an analysis of the brand M.A.C and its product lipstick with focus on T-C-B and I-D-U analysis, a clear positioning statement and target audience (s) including brand loyalty… View Article

Charlotte Beers at Ogilvy & Mather Worldwide

1. What is Beers trying to accomplish as CEO of Ogilvy and Mather World Wide? The people at Ogilvy & Mather didn’t take Charlottes appointment to the agency with enthusiasm. She wasn’t from O&M and they didn’t like outsiders. But Beers had a charm and passion that made an impression with the firm and its… View Article

Introducing the Sa Sa International Holding Limited

Sa Sa International Holding Limited, a Hong Kong leading cosmetics retailing group in Asia. Sa Sa has approximately 220 stores and retail counters across different regions in Asia. Together with it owns brand and other international brands; Sa Sa offered over 600 brands of skin care, and fragrance, make-up and hair care products. In 2005,… View Article

Study on Fairness Creams

Brand strategies :-Brand knowledge comprises of brand awareness and brand image contribute to establishing of customer based brand equity. The process is gradual and requires in-depth understanding of consumer mind. Connection between brand and consumer leads to long term partnership and loyalty. And, continued support to marketing efforts of the company. So when a company… View Article

Consumer Behaviour Analysis

In this competitive market, high quality of products may not be sufficient for companies to gain competitive edges in market (Palmer, 2004). In addition, according to Moutinho et al (1996), it seems that the nature of marketing is to satisfy the needs and requirements of consumers rather than product oriented. Thus, consumers play a prominent… View Article

ESPN – Case Questions

1. Describe ESPN’s business design (product-market breadth and depth). Identify and describe its assets distinctive capabilities. 2. Critically evaluate ESPN’s brand leveraging initiatives. In other words, how has the ESPN brand meaning evolved (broadened) through extending the brand into new categories? What are the benefits of product development through sub-branding (associating new brands/products with ESPN)?… View Article

Bodyshop Brand and Branding

1.Brand Overview The Body Shop is famously known for its ethical approach to business, fair trade, 100% vegetarian products and being against animal testing (, n.d.). The company believes in following their five core values which are: to support community fair trade – using small medium sized suppliers, defend human rights – create an awareness… View Article

Luxury Brand Engagement Research Write Up

Brand Management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan… View Article


1. Product line The three main products of every company are1-door, 2-door and 3-door+ refrigerators since all of them produce it. This leads to a tense competition of those items. Most of companies have the high competition in segment of 2-door refrigerators. Moreover, Side by side refrigerators are produced by only Hitachi and Samsung because… View Article

Marketing Project (Jeans)

Born and raised in Los Angeles, Paige Premium Denim is one of the world’s leading denim brands with its signature “perfect fit” and unmatched variety of styles that flatter the body. Paige Premium Denim was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero… View Article

SASA Cosmetics

SASA Cosmetics Case Study BY GROUP 4 Meenakshi chauhan 79 Meera sethi 80 Megha saraogi 81 Milin Mathew 82 Umair khan 83 Mohit patel 84 SaSa Cosmetics Situation Analysis: SaSa which is one of the leading forces in cosmetics retail and beauty services aims at “quality products at a fair price.” Low prices, wide product… View Article