Brand Essay Topics

Commercial Brands of Bleaching Solution & a Determination of the Best Buy

Introduction : Sodium chlorate(I) forms the basis of most commercial bleaches. The amount present in bleaching solution can be determined by a volumetric technique. In this experiment, sodium chlorate(I) reacts with excess potassium iodide in the presence of acid to liberate. The iodine is titrated against standard sodium thiosulphate solution. Chemicals : Bleach solution ,… View Article

Brand new adventure park

Afan Valley Adventure Park is a brand new adventure park opening soon in Afan Valley South Wales. The park is home to many exhilarating rides, but not only thrill seekers will enjoy Afan Valley, as there is a large on site petting zoo for the youngsters. Afan Valley is also home to one of the… View Article

Analyze Ducati’s

As the case mentioned, Ducati was experiencing a financial crisis before 1996. Just right before Ducati’s bankruptcy, Texas Pacific Group took over the company and appointed Minoli as the leader for the new management team. Despite having high tech motorcycles, Ducati suffered from lack of high quality reputation due to poor management and inefficient production…. View Article

Why Brands are not good enough: Understanding the Role of Design

Introduction Brand size alone does not determine the loyalty of customers in the age of Internet marketing. It used to be the case that when a company gave figures about its client base, saying for example that ‘We have a customer base of(estimated figure)million customers in seven countries,’ that would be more than enough to… View Article

Global Household Brand

Executive summary After a review of the “Global Household Brand” article, I was assigned the task of reviewing your business and to provide a well-detailed critique on global households’ brands. I will develop a strategy; identify the likely cause of the company’s financial woes. The major factor on the poor financial performance of the company… View Article

Building for brands

Today, companies take extreme care when formu¬lating and executing advertising campaigns. A special attention is given to the message of an ad and its impact on potential consumers. The main ingredients that contribute to a great advertising campaign are a unique slogan (message) and image of an ad. Marketers communicate through a set of meanings… View Article

Market for Energy Drinks, Sports Drinks and Vitamin-Enhanced Drinks

3. How is the market for energy drinks, sports drinks and vitamin-enhanced beverages changing? What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive? The market for energy drinks, sports drinks and vitamin-enhanced beverages kept on changing through differentiation from other brands to… View Article

Muscle Milk

Father and son; Mike and Greg Pickett, Founded Cytosport Inc. in 1988. The product with good taste targets bodybuilders and athletes. Muscle Milk is not only designed with athletes or body builders in mind, but can be beneficiary to a wide range of individuals seeking to be stronger, healthier, leaner, livelier or bigger. CytoSport just… View Article

Sports Drinks Industry Analysis

Coconut water is technically a fruit juice, extracted from coconuts. It is a popular refreshing beverage widely consumed in tropical countries, commonly sold fresh by street vendors still in its green shell, and drunk through a straw. Euromonitor International’s soft drinks data shows that Brazil is currently the world’s largest market for packaged coconut water…. View Article

Rosewood Hotels

Why is Rosewood considering a new brand strategy? What is the key issue that prompted them to rethink their brand strategy? Rosewood is considering a new brand strategy, because the individual branding strategy is not responding their objectives any more. Rosewood’s new president and CEO, John Scott is considering a new strategy to boost the… View Article

Yuban coffee

I. Introduction/Executive Summary and Product Description Yuban coffee is a brand of coffee you can find in your local grocery store that you probably did not know existed. It was founded by John Arbuckle, a famous coffee roaster, who has invented the original Yuban coffee in 1986. Yuban coffee only uses the best Arabica beans…. View Article

Rhetorical Analysis Paper: Budlight Advertisement

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and… View Article

Royal Selangor

Royal Selangor, a Malaysian pewter manufacturer and retailer that started almost 130 years ago, is the largest of its type in the world. It is known as the Icon of Malaysia. Royal Selangor is a classic example of a brand that combines the Asian heritage with global aspirations for growth. By leveraging on historic and… View Article

Mountain Man Beer CompanyBrand,

MMBC is considering introducing a Mountain Man Light beer to attract younger drinkers to the brand. MMBC ultimately would like to reposition the brand to drive sales of Mountain Man Light to young people without eroding the core brand equity. The reason MMBC should consider doing this is because over the previous six years light… View Article

Nike vs Adidas

My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits, revenues, market share, the company employers and employees, size of the market share, steps for increasing the social performance,… View Article