Avianca Essay Topics

Singapore Airlines

Over the past four decades, it has earned a stellar reputation in the fiercely competitive commercial aviation business by providing customers with high-quality service and dominating the business-travel segments. World’s Best Airline award from Condé Nast Traveler 21 out of the 22 times it has been awarded and Skytrax’s Airline of the Year award three times over the past… View Article

Behavioral Change WIthin an Organization

1.What characterizes a hyperturbulent environment? •A hyperturbulent environment is characterized by rapidly changing product lines, an increasing and changing set of competitors, rapid and continual technological innovation, and rapid market growth. 2.On the Adaptive Cultures diagram, describe the difference between a “satisficing” environment and a “reactive” environment? •The difference between “satisficing” and “reactive environments” stems… View Article

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The Philippine Airlines (PAL) is the national airline of the Philippine and Asia’s first airline. Philippine Airlines has been the dominant air carrier in the Philippines since its creation in 1941. Philippine Airlines rebranded itself as “Asia’s sunniest airline” to cap its new marketing and advertising trust. We have identified the three (3) major competitors… View Article

The influence of airline service quality on passenger satisfaction and loyalty

The current issue and full text archive of this journal is available at TQM 25,5 The influence of airline service quality on passenger satisfaction and loyalty 520 The case of Uganda airline industry Juliet Namukasa Makerere University Business School, Kampala, Uganda Abstract Purpose – The general objective of this study was to examine the… View Article

Hilton Case study

Problem: From the case, we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion,… View Article

Success of Air New Zealand

Table of contents 1. Introduction The aviation industry is highly competitive and thus demands well planned and distinct strategies of airline companies (, 2013). Crucial for the success of such a company is hence its strategic management. Carriers need to be aware of their strategic position, make strategic choices and put their formulated strategy into… View Article

Us Airlines 5 Forces Industry Analysis

In the airline industry, the threat of new entrants is low. High barriers to entry make it difficult for new firms to enter the industry. There is however two aspects that raise the threat and should not go unmentioned. First, a low switching cost for customers makes the entry into the market more lucrative to… View Article