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I-phone advertisement

An enormous amount of potential as well as an enormous amount of controversy is associated with the new age of recorded music and especially regarding how the new digital technology pertains to artist’s royalties and corporate profits. The problem is basically one of free-access and the debate over file-sharing and free downloading which has been… View Article

Images of Woman’s Sexuality in Advertisements

Considering the time an average American spends in front of the TV screen, it is obvious that the things he/she sees there influence greatly his/her perception of the world around. The stereotypes media offers us make a great impact of our perception of people. Thus, it’s no wonder that the images of women’s sexuality in… View Article

Objectification of Women Through Advertisements

The images of advertisements reflect the social and cultural aspects of a society. These images define the values and establish attitudes of the people in a society towards the imagery projected in the advertisements. One of the highly used imagery in the advertisement across almost all the cultures is that of women. By using this… View Article

Gender Differences in Advertisements

It has been evident for the past decades that advertisers still use stereotyped images of men and women in their advertisements. This can say that the pursuit for equality is still not grasped by the society. The images we see in magazines, in televisions, in billboards portray a very old perception of gender, especially the… View Article

Semiotic Analysis

In modern western society, advertisements dominate our culture and consumer affairs. We are bombarded with thousands of advertisements everyday, which become a part of our everyday lives. Culture determines the taste of consumers, advertisements is a tool to sell products to the general public that were influenced by our cultural trends. This could be telling… View Article

Two Ways a Woman Can Get Hurt

Advertisements are an everyday part of our lives, whether we look at them subconsciously or consciously they influence us. Imagine how many ads you have seen in your lifetime and how they have affected you over time. “Two Way a Woman Can Get Hurt” by Jean Kilbourne is an article about how the objectification of… View Article